Well beyond the job description.

I’m Bec. I work across brand strategy, marketing, creative direction and leadership.

Work & experiments

Athens, with a few editorial liberties.

Thoughts on brands, people
and making things work.Follow that thought

Thinking
out loud.

Things I’ve been thinking about, occasionally out loud on LinkedIn.

Explore my thinking

Opening the notebook…

Bec speaking to an audience at a Sonder event — In the room.
Addressing rooms of all sizes.

Bec presenting on a large conference stage between Coca-Cola screens — In the room.
Addressing rooms of all sizes.

Speaking, media & industry contribution.

In good
conversation.

I’ve contributed to national conferences, television, radio and industry conversations as a speaker, commentator and moderator.

Current areas of expertise include marketing and brand, leadership and workplace culture, music and live events, and practical uses of AI and automation.

Explore speaking & media Discuss an invitation

Bec standing among flowering garden beds — Away from the desk.
A garden. A Greek island.

Bec on a Greek island, beside a donkey with the harbour behind her — Away from the desk.
A garden. A Greek island.

The person
behind the work.

I’m a marketer by profession and a curious person by nature. Which is another way of saying I ask a lot of questions and occasionally turn a passing thought into an unnecessarily elaborate project.

I’ve spent my career working across marketing, brand, creative, events and leadership, with a particular fondness for building sustainable systems. A well-considered spreadsheet has been known to bring me genuine joy.

A little more about me Let’s connect

Well beyond the job description.

I’m Bec. I work across brand strategy, marketing, creative direction and leadership.

Work & experiments

Athens, with a few editorial liberties.

Thoughts on brands, people
and making things work.Follow that thought

In good
conversation.

I’ve contributed to national conferences, television, radio and industry conversations as a speaker, commentator and moderator.

Current areas of expertise include marketing and brand, leadership and workplace culture, music and live events, and practical uses of AI and automation.

The person
behind the work.

I’m a marketer by profession and a curious person by nature. Which is another way of saying I ask a lot of questions and occasionally turn a passing thought into an unnecessarily elaborate project.

Well beyond the job description.

Thinking
out loud.

In good
conversation.

The person
behind the work.

Well beyond the job description.

Good systems leave room for people.

AI still needs a point of view.

Why I keep building brand libraries (and why Marketing should thank me)

I still think magazines should come back.

Leave room for a detour.

Thinking
out loud.

In good
conversation.

The person
behind the work.

Good systems leave room for people.

AI still needs a point of view.

Why I keep building brand libraries (and why Marketing should thank me)

I still think magazines should come back.

Leave room for a detour.

Well beyond the job description.

Thinkingout loud.

In goodconversation.

The personbehind the work.

Well beyond the job description.

Good systems leave room for people.

AI still needs a point of view.

Why I keep building brand libraries (and why Marketing should thank me)

I still think magazines should come back.

Leave room for a detour.

Thinkingout loud.

In goodconversation.

The personbehind the work.

Good systems leave room for people.

AI still needs a point of view.

Why I keep building brand libraries (and why Marketing should thank me)

I still think magazines should come back.

Leave room for a detour.

Thinking
out loud.

In good
conversation.

The person
behind the work.

Thinking
out loud.

In good
conversation.

The person
behind the work.