Thinking out loud.

I love an organised board, but a process is only useful if it works for the people using it. Some thoughts on marketing automation, designing around real people and knowing when to make an exception.

AI can make an unfinished idea sound remarkably convincing. But when a fluent response starts carrying the weight of an informed opinion, who's actually doing the thinking?

I've built three brand libraries across two roles. Here's why I believe in giving people the tools and confidence to use a brand without making Marketing responsible for everything.

Somewhere in our enthusiasm for making everything digital, I think we've forgotten the pleasure of physical media. And judging by the Y2K revival, perhaps younger generations are starting to agree.

A work trip to Tasmania, an impromptu 72-minute walking tour of Hobart and the pleasure of following an interest without needing to do anything useful with it.